For organizations, and for the people who answer for them
Locke answers everyone the way your best person would.
One brain. Every communication.
Built from your organization’s approved record and your best people. It answers at any hour, says what it is, and hands the conversation to your team when someone is ready.
This is Dr. Muddy Bhatt, co-founder of Locke. This is his brain. Ask it what Locke would do for your business.
A business owner asks
“What would Locke do for my business?”
“Answer the questions your customers ask, at any hour, the way your best person would, from what you’ve approved, and hand the conversation to your team when they’re ready.”
Where it works
Built for the conversations you can’t get wrong.
Each one starts with something you have probably said this month.
Illustrative conversations. Dr. Muddy and Ethan are real; the other four people are illustrative, not clients.
Choose one to hear it.
You’ve said: “We lose leads after hours.”
Communication Before the First Call
Prospects get real answers the moment they’re curious, day or night, and reach your team when they’re ready.
A prospect, 9:40 PM
“We’re a twelve-person insurance agency and we lose leads after hours. Would Locke work for us?”
“It would answer those people tonight, the way your best agent would, and tell them plainly when a question needs a licensed person. What that is worth depends on how many inquiries you get. Go to Get started, tell us what you want covered, and someone on our team will get back to you.”
You’ve said: “Clients want to hear from the principal, not a brochure.”
Thought Leadership, On Demand
The public hears your leaders explain their thinking, in their own words and voice.
A member of the public
“Why should a business trust a brain to speak for it?”
“Because you decide what it knows and what it says. It’s built from your own people’s judgment, it stays inside what you’ve approved, and when a question falls outside that, it says so and brings in your team. That’s a higher standard than most businesses hold their own front desk to.”
You’ve said: “New clients call us five times in the first week.”
New Client Onboarding Support
Your agent still owns the relationship. In between, the brain answers first-week questions at any hour and keeps your agent informed.
A new client, day 1
“Welcome. Your agent will call this week to walk you through your coverage, and I’m here for everything in between. Your ID cards arrive by email, and your agent needs one thing from you: a photo of your odometer.”
“Can the photo wait until Monday?”
“Monday is fine. I’ll let your agent know.”
You’ve said: “Clients call after hours and wait until Monday.”
Client Service, Anytime
Clients get answers about the service they already have, day or night. When it needs judgment, their own person calls back.
A client, Sunday 8:15 PM
“Someone backed into my car in a parking lot. Do I have to file a claim?”
“Not necessarily, and you don’t have to decide tonight. Get their details and photos now. Whether to file usually depends on the damage against your deductible, and that’s a judgment call. I’ve passed this to your agent, who’ll call you first thing in the morning.”
You’ve said: “Our people don’t hear from leadership enough.”
Leadership Access
Your people hear leadership’s thinking on strategy, results and changes, whenever they need it.
An agent in the field
“Why are we pushing bundles so hard this year? My customers think I’m upselling them.”
“Fair, and I’d feel the same in your seat. Don’t push bundles. Ask each customer what they’d lose sleep over, and offer a bundle only when it answers that. If it doesn’t fit, say so. I’d rather keep the customer than win the policy.”
You’ve said: “HR answers the same questions every week.”
HR & People Support
One place your people go for HR: policies and benefits, onboarding and training, and the hiring process.
An employee
“How much PTO do I get, and can I attach it to a company holiday?”
“Fifteen days in your first year, and yes, you can attach them to a holiday. Ask your manager three weeks ahead. The last week of the quarter is hard to get. If you need it, tell me why and I’ll send it to HR.”
Who it’s for
Insurance agenciesAnswer the coverage question before the first call.
Law firmsBe there when they decide to call a lawyer.
Real estateBe the first conversation every buyer has.
Professional servicesMake the first meeting count.
For a personYour words, for everyone who asks.
For the whole organization, Locke Enterprise builds it with you.
What your team receives, and what you learn
Your team picks up with the context.
When someone is ready, your person gets the whole conversation, not just a name and a number. Every question it couldn’t answer is a gap worth closing, and in the Locke platform each answer maps to its source.
New inquiry: ready to talk
Sunday, 9:40 PM · Home and auto page
- Who
- Sarah, homeowner in Columbus. Prefers email.
- Asked
- What does full coverage actually mean? Should I bundle home and auto?
- Told
- How the agency explains full coverage, and how bundling works.Source: Coverage guide, approved Oct 2
- Open
- Asked whether a 20-year-old roof affects her options. Not in its approved sources, so it came to you.
- Next
- Wants a call Tuesday morning.
A summary to start from.
What they asked, what they were told and what still needs a person.
The right person.
When a question belongs to someone else, it says so and points to the right place.
Nothing guessed.
Anything outside its approved sources goes to your team as an open question.
Your dashboard
This week
Mon, Oct 5 to Sun, Oct 11
- conversations
- 1,284
- questions answered
- 3,106
- came to your team
- 41
What people asked about
- Bundling home and auto312
- What full coverage means268
- Switching carriers mid-term97
- Roof age and eligibility85
A gap worth closing
“Do you insure short-term rentals?”
23 people asked. It isn’t in your approved sources yet.
What they ask most.
The questions that reach your best people every week, counted.
What came to your team.
Anything outside the approved sources, as an open question, with the conversation attached.
Where an answer came from.
Each answer maps to its approved source.
Built with you
Eight steps from objectives to go-live.
You set the objectives. We gather your record and what’s already public about you, and approve every source with you. You sign off on what it says before anyone talks to it.
- 8
- steps, from objectives to go-live
- 100%
- of sources approved with you before use
- 30
- days to your first review
Objectives and sources
What it must achieve and never do. Your record, plus what’s already public about you.
Approved together
Every source, yours and the public ones, goes through with you. Nothing reaches your brain until it’s approved.
Live, then reviewed
It goes live where you choose. Thirty days later, we review it with you against your three measures.
The Locke Standard
Every brain is held to four conditions.
It answers from the organization’s own brain.
Not a general model’s guess.
The organization governs it and stands behind it.
It answers for every word.
It says what it is.
Never passed off as a person.
Any answer can be traced back to where it came from.
Mapped to its source in the Locke platform.
Who we are
An applied lab and product company.
We build brains that answer the way your best person would, and we study what makes a conversation feel personal. Both founders have a brain you can talk to, right here.
Dr. Muddy Bhatt
Co-founder and co-CEO
Ethan Penner
Chairman of the Board
Locke Lab: working ideas about conversation, led by Dr. Muddy Bhatt.
About and Locke LabTell us who needs to reach you, and what it should answer first.
Four fields to start. A person reads it, and you hear back within two business days.