How it works
How a brain is built.
Two ways in. Build your own on the Locke platform, or let us build it with your organization. Either way, it answers only from what’s been approved, and says so when it can’t.
With Locke Enterprise
Eight steps from objectives to go-live.
Every source is approved with you, and you sign off on what it says, before anyone talks to it.
Together
Set the objectives
What it must achieve, who it serves, where it lives, what it must never do, and the three measures it will be judged on. You confirm them in writing.
Together
Gather the sources
You deliver your record: documents, recordings, policies, FAQs and voice samples. We gather what's already public: your website, your published work and what's been written about you.
Together
Approve every source
We go through every source with you, yours and the public ones. You decide what's in and what stays out. Nothing reaches your brain until it's approved.
Together
Talk to your best people
We interview the people who know the answers, to capture how they explain things and where they draw the line.
Our side
We build your brain
We build it from the approved sources, in your organization's own voice.
Together
Close the gaps
We show you what's missing, contradictory or out of date. You fill the gaps, and we follow up with your people.
Your side
Preview and approve
You test it, with one round of revisions included, and sign off on what it says. The person it represents signs off too.
Together
Go live, then review
It goes live where you choose. Thirty days later, we review it with you against your three measures.
Build your own · Coming soon
Five steps, on your own.
Self-serve on the Locke platform. You choose what it’s for and what it knows; we confirm it’s you before it goes live.
Step 1 of 5
What should your brain do?
Choose a use case. It sets who your brain is for, what it covers, and what it leaves to you.
Example · Alex, a career coach
- It's for
- People deciding whether to work with Alex
- It covers
- How coaching works, packages and prices, and what a first session looks like
- It leaves to Alex
- Advice on anyone's own situation
Step 2 of 5
What should it answer from?
Upload the documents it should know. It answers only from what you include, and says so when something isn't there.
Alex's documents
- Coaching packages.pdfIncluded
- How a first session works.docxIncluded
- Talk notes: Changing careers.pdfIncluded
- Old price list, 2024.pdfLeft out
When a question isn't coveredIt says it doesn't know, and suggests asking Alex directly.
Step 3 of 5
How should it look and sound?
Add a clear photo and a short recording of your voice. People see your face and hear your voice, and it always says it's your brain, not you.
Alex's brain
- Photo
- One clear, recent photo
- Voice
- A short recording of Alex speaking
- Introduces itself
- “Hi, I’m Alex’s brain.”
Step 4 of 5
Is it really you?
Before your brain goes live anywhere, we confirm your identity. You can only build a brain of yourself.
Identity check
- Takes
- A couple of minutes
- Confirms
- That you're the person in the photo
- Until then
- Your brain stays private to you
Step 5 of 5
Try it, then share it.
Talk to your brain yourself first. When you're happy, share your link, and see what people ask in your dashboard.
Ready to share
- Your link
- A share link you control
- Your dashboard
- What people asked, and what it couldn't answer
- Need a change?
- Update your documents, or take it offline
A preview of the setup we’re designing. Self-serve is coming soon.
Your information. Clear boundaries.
Three rules shape every answer. When a question falls outside any of them, it says so and points the person to the right place.
The person it represents agrees to the use of their name, voice and likeness, and can withdraw that consent in writing.
It stays inside its role
It speaks to what you set it up to cover, and nothing else.
It answers from approved sources
Grounded in the sources approved with you. It says when it doesn't know.
It keeps to your guardrails
You set what each deployment may speak to, and you govern it.
Who does what.
The person it represents
Agrees to the use of their name, voice and likeness, takes part in the interviews, and signs off on what it says.
Your content owner
Chooses the material, reviews what we find in public, approves each source with us, and keeps the record current.
Your reviewers
Check the objectives, guardrails and answers, with compliance review where you need it.
One brain, many deployments.
A deployment is one configured version of your brain for an audience, a channel or a language, reached through its own share link or embed. A second audience or a second language is a second deployment, with its own guardrails.
| Audience | Where | Language |
|---|---|---|
| Prospects | Website embed | English |
| Prospects | Website embed | Spanish |
| Your own team | Share link | English |
Illustrative: one brain, three deployments.
What stays with your people.
Locke replaces tools and functions, never people. Judgment calls, exceptions, advice and anything regulated stay with your team. Your brain hands those over with the context attached.
- Judgment calls
- Exceptions
- Advice
- Anything regulated
- The relationship
Tell us who needs to reach you, and what it should answer first.
Four fields to start. A person reads it, and you hear back within two business days.