Compare

A brain, live chat and chatbots.

Chat tools answer from help pages or set flows, in text. A brain answers from sources approved with you, the way your best person would, and says when a question is outside them.

Compared onLive chat or chatbotA brain
What the visitor experiencesTyping in a text windowA conversation with your best person's brain, spoken or typed
How the conversation goesTyped replies, often from set flows or help pagesIt listens, asks what it needs to, and answers the way your best person would
Answers questionsYesYes, from what you've approved
Where answers come fromHelp pages, set flows or staff; varies by productOnly the sources approved with you
When a question is outside its remitVaries by productSays so, and the question reaches your team with the conversation
After hoursVaries by productYes, at any hour
What your team receivesA transcriptThe whole conversation: what they asked, what they were told, what still needs a person
Best forSimple questions with written answersImportant questions your best people answer every week

Categories, not product reviews. Features vary by product and change over time.

What it does well

Simple questions with written answers, and visitors who prefer to type.

Using both

If your chat already handles first inquiries well, you may not need another tool. Try a brain on the questions it struggles with: the ones nobody wrote an answer for.

When it is enough on its own

If your questions are simple and already answered on your help pages, a chat tool may be all you need.

When a brain fits

  • The same important questions reach your best people every week, often outside working hours.
  • A slow or wrong answer costs you the person asking.
  • The answers change with your business, and you want to govern them.

Other comparisons

All comparisons

Tell us who needs to reach you, and what it should answer first.

Four fields to start. A person reads it, and you hear back within two business days.

Build your own · Coming soon

Self-serve is coming to the Locke platform.

Add your documents, a photo and your voice, confirm it’s you, and share your brain. Join the waitlist and we’ll email you when it opens.